ST. CROIX NATL. SCENIC RIVERWAY
THE CHALLENGE: Maintain a well-established national brand while communicating to its audiences and visitors in an engaging, relevant, and meaningful way.
THE APPROACH: Whether it was in the office or kayaking out on the water, I wanted to learn as much about the Riverway as I could and how it connects and communicates with the surrounding communities. By doing this I could cater messaging and imagery to the wants and needs of those it serves, both externally and internally.