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THE CHALLENGE: “Just make my business look good..,” “Can I have this logo by next week..,” “We need something bold, but not too bold…” You get the picture.

THE APPROACH: While every outcome is different and each solution warrants its own unique personality, the logo design process remains much the same. Researching a visual direction and defining key words are critical to my process and I’m always ensuring that clients’ voices are heard…because the client is always right.