http://alyssa-rupp.com/print-1 daily 0.75 2019-04-01 https://static1.squarespace.com/static/56d601334c2f85209085badb/57e713f94402435197696fc5/5aaed7760e2e725448f1e63b/1521833340795/IMG_8331.JPG Design Many river landings introduce visitors to that section of the park with a map and short description of the area. I helped design, print, and assemble them onto large 3x4 foot sheets of metal all in our office. https://static1.squarespace.com/static/56d601334c2f85209085badb/57e713f94402435197696fc5/5aaed5c5352f533ca56fde04/1521833331954/IMG_7932.JPG Design These wayside exhibits were also used to interpret the parks landscape, history, and in this case, mussels! https://static1.squarespace.com/static/56d601334c2f85209085badb/57e713f94402435197696fc5/5aaed4d20e2e725448f16e04/1521833321930/St.Croix_Trailhead.png Design Trailhead exhibits were also popular along the Riverway. There were strict branding guidelines to follow and different techniques to keep in mind when designing at such a large scale. https://static1.squarespace.com/static/56d601334c2f85209085badb/57e713f94402435197696fc5/580a8bf81b631bd9a20af2da/1521833316365/Screen+Shot+2016-10-21+at+4.38.34+PM.png Design Social media is a very important communication tool for the Riverway, whether it be event announcements (like this one), or river conditions alerts. https://static1.squarespace.com/static/56d601334c2f85209085badb/57e713f94402435197696fc5/57e713f96a49634579c08812/1521833327593/Stillwater_Islands.png Design I was tasked with creating several flyers for park and local events during my time at the Riverway. https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5aaed5e88a922d6d3ce089ed/1521407592762/Alyssa3.JPG Design - ST. CROIX NATL. SCENIC RIVERWAY THE CHALLENGE: Maintain a well-established national brand while communicating to its audiences and visitors in an engaging, relevant, and meaningful way. THE APPROACH: Whether it was in the office or kayaking out on the water, I wanted to learn as much about the Riverway as I could and how it connects and communicates with the surrounding communities. By doing this I could cater messaging and imagery to the wants and needs of those it serves, both externally and internally. https://static1.squarespace.com/static/56d601334c2f85209085badb/5ab43d971ae6cf2ed37aca1d/5ab522492b6a289b672b778e/1521820242192/Flyers.png Design https://static1.squarespace.com/static/56d601334c2f85209085badb/5ab43d971ae6cf2ed37aca1d/5ab44a770e2e72bd83408327/1521820791438/Logo_Comparison-01.jpg Design The finalized design outweighed the old logo in several ways. It was now sleek, dynamic, and clearly reflective of Sagitec's values and mission. https://static1.squarespace.com/static/56d601334c2f85209085badb/5ab43d971ae6cf2ed37aca1d/5ab44a7570a6ad6a9cb44acd/1521765094476/Free+Man+Showing+Business+Card+in+Hand+Mockup.jpg Design https://static1.squarespace.com/static/56d601334c2f85209085badb/5ab43d971ae6cf2ed37aca1d/5ab43d9870a6ad6a9cb21259/1521820724933/Logo_Types-01.png Design We continued to narrow down the options by gathering both internal and external feedback. We then chose one idea to move forward with and explored all possible options within that concept. https://static1.squarespace.com/static/56d601334c2f85209085badb/5ab43d971ae6cf2ed37aca1d/5ab43d98aa4a997e579489b8/1521820877634/Ideation-01.png Design The process started by identifying key words such as agility, reliability, innovation, and technology. I based these quick sketches off of these values and descriptions until I felt I had enough to move to digital recreation. https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5ab43f352b6a289b670e8e80/1521762111048/Indoor-Signage-Mockup.jpg Design - SAGITEC LOGO REFRESH THE CHALLENGE: Design and implement a new logo for Sagitec Solutions, an IT company focusing on pension and unemployment insurance software. THE APPROACH: Sagitec has been looking for ways to standout from its competition and as I picked up this stalled project as a newcomer, I was excited to utilize my fresh eyes to update the company’s logo. We wanted something simple, dynamic, and an update to an identity that was stuck in the 90’s. https://static1.squarespace.com/static/56d601334c2f85209085badb/580a83389f74564489f23a08/5ca163c471c10b981f0ae867/1554081094776/TwistedLuckLogo.jpg Design Twisted Luck is a horse boarding ranch located in rural Wisconsin. Through a combination of slab-serif text and an abstracted barbed wire form, this logo helped connect to a younger client base and helped the ranch stand out amongst its competition. https://static1.squarespace.com/static/56d601334c2f85209085badb/580a83389f74564489f23a08/5ab0484e0e2e72e816ef3658/1554080967814/Embroidered+Logo+MockUp.jpg Design Updated logo for the Minnesota Women’s Soccer League. I took into consideration classic symbols of the sport (the badge and hexagonal shapes found on a soccer ball) to create a more modern and concise image of the organization. https://static1.squarespace.com/static/56d601334c2f85209085badb/580a83389f74564489f23a08/598fa919f5e23193415a727d/1554081135780/Nicole_Logo_Mockup.png Design Personal brand logo for a friend of mine. She wanted her love of the outdoors to be the main focus and loved the contrast of script and sans-serif typefaces. We kept the color palette light and natural and used the shape of a triangle to anchor her values and skills. https://static1.squarespace.com/static/56d601334c2f85209085badb/580a83389f74564489f23a08/598fa91537c581edc426d418/1554081208829/Folow_Mockup.jpg Design A rejected logo for fOLOW, my senior capstone project. This logo had a relatability and ease to it that may have worked for the fOLOW project in another life. They can't all win, right? https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5ab450070e2e72bd834182e6/1521766419756/Embroidered+Logo+MockUp_FeatureImage.jpg Design - MARKS AND LOGOS THE CHALLENGE: “Just make my business look good..,” “Can I have this logo by next week..,” “We need something bold, but not too bold…” You get the picture. THE APPROACH: While every outcome is different and each solution warrants its own unique personality, the logo design process remains much the same. Researching a visual direction and defining key words are critical to my process and I’m always ensuring that clients’ voices are heard…because the client is always right. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea894562fa7d5c71aaaa4/1521828198436/Logo_Sketching.jpg Design When it came time to create a logo, I explored several directions but eventually settled a series of circles incorporated into the word fOLOW. The "o's" connecting with each other represent the connection one can make and the transformation that may result. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea7db0e2e725448e9dfbf/1521828600328/DSC_8879.JPG Design Used as a marketing tool, this circular, fold-out brochure explained how one can get involved in the process and the different areas of learning available. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea763aa4a99e021958737/1521396055416/Website.png Design https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea713562fa7d5c71a7041/1521823377830/Ideation-01.jpg Design This project involved a large amount of research and ideation in order to determine things like user pain points, competition, names, and ecosystems. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea68c6d2a7312c15f7006/1522075044603/DSC_8826.JPG Design This series of circles became one of the main visual elements of the fOLOW brand, from business cards and swag, to many parts of the final in-person presentation. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea68c8a922d6d3cd8929a/1521828524834/Advertisements_Tablet.png Design Print ads showed viewers the learning opportunities gained from connecting with the elderly and the importance of that connection. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaea63c758d463a2246f576/5aaea63d352f533ca567d6b5/1521828661291/_DSC1221.JPG Design I was then able to pin down the "basics" of my service, like audience, tagline, and objectives, to create the framework I needed to move on to the visual components. https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5aaea991575d1f89f2e15ea6/1521396227206/_DSC0513.JPG Design - fOLOW THE CHALLENGE: Choose a social or business problem as a basis to design and exhibit a senior capstone project related to the theme “Undoing Design.” THE APPROACH: Loneliness among elderly populations is a serious problem that is often overshadowed, while children in today’s society often don’t have the chance to build relationships with elders for whatever reason. By joining these two demographics by way of teaching, conversation, and trading knowledge, fOLOW is a service that seeks to help children and the elderly connect. https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5aaecffa1ae6cf0c78daeff3/1521405961980/_DSC0408.jpg Design - EQUAL OPPORTUNITY THE CHALLENGE: Produce a capstone photography project that highlights my passions and demonstrates what I’ve gained in photography knowledge and skill. THE APPROACH: After witnessing pleas from both the USA Women’s National Soccer Team and Hockey Team in 2017 for equal gender rights, I was inspired to speak to this cause. By gathering female athletes of all ages and from a wide range of sports, I combined their portraits, their opinions, and history of women in their sport to help audiences understand their place in the sporting world today. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaed064f950b791b57a8285/5ab9aa2a1ae6cf97f558db66/1522117217351/Spread+Update3.jpg Design Each of the 7 female athletes had two spreads. One showcases their portrait, personal signature, and a quote outlining their thoughts on women's equality in sport. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaed064f950b791b57a8285/5aaed0a3352f533ca56eee4c/1521821560636/Front+Cover+Update.jpg Design I wanted to keep these portraits simple, yet impactful in order to showcase the athletes' raw energy and passion for their sport, regardless of how others percieve them. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaed064f950b791b57a8285/5aaed0900e2e725448f0a6bf/1521821811345/Spread+Update.jpg Design The second spread includes an action shot and a brief history of women in their respective sport to show it's progression and where the sport has yet to go. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaed064f950b791b57a8285/5aaed078aa4a99e0219c60e3/1521821846754/Moodboard.jpg Design I first gathered images in order to inform and inspire the creation of my publication. Meanwhile I reached out to several local sports teams of all levels to recruit participants. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaed064f950b791b57a8285/5aaed064aa4a99e0219c5e1d/1521821323585/LightingTest.jpg Design There were several trips to the studio where I dialed in the technical aspects of shooting. I tested different lighting scenarios and used feedback from classmates to nail down the final look and feel. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aaed064f950b791b57a8285/5aaed064562fa7d5c7215385/1521406109656/Collage.jpg Design https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5aae9b7b6d2a7312c15db2ce/1521392571911/ Design - HANDSOME CYCLES THE CHALLENGE: Design a complete and cohesive advertising campaign for a product or service including print, outdoor, indoor, and social media strategies. THE APPROACH: As a hip and fast-growing bicycle brand in the Twin Cities, Handsome Cycles Co. is featured in this integrated advertising campaign. It’s consistent message, catered toward young couples, is about the romantic and spontaneous connections a Handsome biking experience can provide. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aaea1071ae6cf0c78d32912/1521832267669/mobileshop.png Design Your favorite merch or a quick bicycle tune up isn't far away with the "Mobile Pedal Shop." https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aaea1068a922d6d3cd7acc4/1521832769916/bikingwithbloggers.png Design On social media you can follow "US Anywhere" a newlywed couple from Minnesota who is blogging their experience with Handsome bicycles as they travel the 50 states. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae9f3703ce64db74ede630/1521831252399/Ideation-01.jpg Design I started this project by narrowing down "big ideas" or the over-arching theme of the campaign, eventually zeroing in on one; celebrating and connecting couples through the biking experience in a romantic and spontaneous way. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae9e5a03ce64db74edc595/1521831412324/Print_Ideation-01.jpg Design Draft after draft was examined for all of the deliverables included in the campaign. Most notably, print ads went through the most iterations, acting as a launch point for my campaign's story. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae9e1688251b563065df8e/1521832184501/amazingrace-01.png Design As an overall brand experience, Handsome sponsors a "Amazingly Handsome Race" each year, which encourages friends or couples to race against others to find "Hotspots" around the city and connect with other like-minded casual bikers. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae9c95aa4a99e02193cb5a/1521831986766/tshirts.png Design https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae9c916d2a7312c15ddc43/1521831852390/Mockup1.png Design Handwriting became a central part of the campaign to make it more personal and imagery of couples enjoying time together exemplifying that Handsome is more than just the bike. https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae9c682b6a28af3ebf7f69/1521831976619/coffeecups.png Design You can stop by Angry Catfish Bicycle Shop and Coffee Bar (another Minneapolis hotspot) and get a Handsome coffee sleeve! https://static1.squarespace.com/static/56d601334c2f85209085badb/5aae9846aa4a99e02193209c/5aae984603ce64db74ecd729/1521831262042/Moodboard.jpg Design To get the visual creative juices flowing, I then gathered images related to the spontaneous, effortless, and romantic qualitiess that I wanted to portray throughout this campaign. https://static1.squarespace.com/static/56d601334c2f85209085badb/t/58642fd51b631b1efed20150/1482960953833/Untitled-1-01.png Design https://static1.squarespace.com/static/56d601334c2f85209085badb/t/585eb2e015d5db976888e5c8/1515108141294/coverphoto-15.png Design https://static1.squarespace.com/static/56d601334c2f85209085badb/t/592b71222e69cfe0046b7ac9/1521765916267/Front+Cover+Update.jpg Design 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https://static1.squarespace.com/static/56d601334c2f85209085badb/t/5c1d4a9c4fa51acf6e3fee8a/1545423540289/IMG_20181216_181835_180_1545011257621.jpg About